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Making of the Homepage Video

Making of the
Homepage Video
12.28.2016
behind the scenes

The goal was to create an image or short sequence that instantly depicts the essence of Wedge & Lever. With the origin of the studio’s name in mind, a physical wedge and lever were built to reiterate the parallels between this device and the studio’s services. Beautifully presented in a hypnotic cycle, this memorable display that documents the power of the two simple machines used in conjunction does just that.

Making of the
Homepage Video

12.28.2016
behind the scenes

The goal was to create an image or short sequence that instantly depicts the essence of Wedge & Lever. With the origin of the studio’s name in mind, a physical wedge and lever were built to reiterate the parallels between this device and the studio’s services. Beautifully presented in a hypnotic cycle, this memorable display that documents the power of the two simple machines used in conjunction does just that.

Making of the
Homepage Video

12.28.2016
behind the scenes

The goal was to create an image or short sequence that instantly depicts the essence of Wedge & Lever. With the origin of the studio’s name in mind, a physical wedge and lever were built to reiterate the parallels between this device and the studio’s services. Beautifully presented in a hypnotic cycle, this memorable display that documents the power of the two simple machines used in conjunction does just that.

CONCEPTING

To demonstrate the effectiveness of a wedge and a lever, a figure will be launched to unimaginable heights. This sequence will illustrate how these simple machines can successfully propel a mass into an elevated position.

THE BUILD

Designed like a teeterboard—an apparatus commonly used in acrobatics—the lever was built with an increased width for ease of use. This bolder silhouette also increases its visual weight within the final composition.

EXECUTION

This surreal series of events needed to take place in an equally surreal location. After several rounds of testing the device and production methods, a location deep in the California desert was chosen for the final execution.

TESTING PHASE

Prior to production, several questions needed to be answered. Can the device withstand the stress of repeated jumps? Is it possible to launch a person? Will the proposed filming and editing techniques work? Once these assessments were complete, the wedge and lever was ready for an on-location shoot.

SCOUTING

Finding the perfect dune was quite the challenge. It needed to receive front-facing light while also having a pristine wind pattern in the sand. Second, it needed to have enough room at its peak to place and operate the wedge and lever. And lastly, it needed to be low enough in frame to correctly position the camera while also being high enough to create an uninterrupted clear-sky background.

THE SHOOT

With many of the details assessed during the testing and location scouting phases, the largest remaining hurdle was transporting the equipment and machine to the selected dune. As luck would have it, a recent desert rainfall created firmer sand, making it easier to transport, install, and operate the wedge and lever.