SS18 Slingflex Rise Campaign
Under Armour
Advertising
Creative Direction
Copywriting
Photography
Videography
The UA Slingflex Rise was designed for the style leaders of every run crew. Its heightened silhouette, single-piece upper, and Charged Cushioning allow it to exist at the intersection of performance and culture. The name ‘RISE’ represents the runner who endures early mornings hitting the road and the fashion-forward athlete bringing newness to the space. Tall condensed typography, airborne compositions, and dynamic animations visually represented the spirit of the shoe. Through this, ‘RISE’ became more than an action—it became an acronym for ‘Run Inspired Street Equipped.’
SS18 Slingflex Rise Campaign
Under Armour
Advertising, Creative Direction,
Copy-writing, Photography, Videography
The UA Slingflex Rise was designed for the style leaders of every run crew. Its heightened silhouette, single-piece upper, and Charged Cushioning allow it to exist at the intersection of performance and culture. The name ‘RISE’ represents the runner who endures early mornings hitting the road and the fashion-forward athlete bringing newness to the space. Tall condensed typography, airborne compositions, and dynamic animations visually represented the spirit of the shoe. Through this, ‘RISE’ became more than an action—it became an acronym for ‘Run Inspired Street Equipped.’
SS18 Slingflex Rise Campaign
Under Armour
Advertising, Art Direction, Creative Direction,
Copywriting, Photography, Videography
The UA Slingflex Rise was designed for the style leaders of every run crew. Its heightened silhouette, single-piece upper, and Charged Cushioning allow it to exist at the intersection of performance and culture. The name ‘RISE’ represents the runner who endures early mornings hitting the road and the fashion-forward athlete bringing newness to the space. Tall condensed typography, airborne compositions, and dynamic animations visually represented the spirit of the shoe. Through this, ‘RISE’ became more than an action—it became an acronym for ‘Run Inspired Street Equipped.’
