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Sun Bum’s Vintage Site Gets an Update

Website Redesign

Sunbum

 
Ecommerce / Retail
Creative Direction
Design
Development

When Sun Bum approached us to revitalize their digital presence, their existing website felt disconnected and uninspired. It was in dire need of fresh energy—energy that personified the brand’s cheeky yet premium sensibility. Privately owned and directed by one of the original founders, Sun Bum represents an authentic and vibrant alternative to their more clinical competitors like Neutrogena and Coppertone. The new website needed to maintain those core values while simultaneously positioning them to compete on a global scale.

Website Redesign

Sun Bum
Ecommerce / Retail
Creative Direction
Design
Development

When Sun Bum approached us to revitalize their digital presence, their existing website felt disconnected and uninspired. It was in dire need of fresh energy—energy that personified the brand’s cheeky yet premium sensibility. Privately owned and directed by one of the original founders, Sun Bum represents an authentic and vibrant alternative to their more clinical competitors like Neutrogena and Coppertone. The new website needed to maintain those core values while simultaneously positioning them to compete on a global scale.

Website Redesign

Sun Bum
Ecommerce / Retail
Creative Direction
Design
Development

When Sun Bum approached us to revitalize their digital presence, their existing website felt disconnected and uninspired. It was in dire need of fresh energy—energy that personified the brand’s cheeky yet premium sensibility. Privately owned and directed by one of the original founders, Sun Bum represents an authentic and vibrant alternative to their more clinical competitors like Neutrogena and Coppertone. The new website needed to maintain those core values while simultaneously positioning them to compete on a global scale.

A New Beginning

An authentic brand story is only as valuable as the content and platforms that tell it. Sun Bum’s story is rooted in the beaches of Florida where a group of friends decided to create high-quality products that were approachable rather than indifferent. We designed the website to embody this sentiment by placing community and content above all else.

A New Beginning

An authentic brand story is only as valuable as the content and platforms that tell it. Sun Bum’s story is rooted in the beaches of Florida where a group of friends decided to create high-quality products that were approachable rather than indifferent. We designed the website to embody this sentiment by placing community and content above all else.

A New Beginning

An authentic brand story is only as valuable as the content and platforms that tell it. Sun Bum’s story is rooted in the beaches of Florida where a group of friends decided to create high-quality products that were approachable rather than indifferent. We designed the website to embody this sentiment by placing community and content above all else.

A New Beginning

An authentic brand story is only as valuable as the content and platforms that tell it. Sun Bum’s story is rooted in the beaches of Florida where a group of friends decided to create high-quality products that were approachable rather than indifferent. We designed the website to embody this sentiment by placing community and content above all else.

Inspiration

Sun Bum’s brand DNA blends the free and easy spirit of 1960s California with contemporary Danish and Swiss design heritages. This balance of visual influences unites a sense of functional simplicity with youthful irreverence to create a design language that feels unique to Sun Bum.

Inspiration

Sun Bum’s brand DNA blends the free and easy spirit of 1960s California with contemporary Danish and Swiss design heritages. This balance of visual influences unites a sense of functional simplicity with youthful irreverence to create a design language that feels unique to Sun Bum.

Design Language
Design Language
Design Language

Akkurat

Headline
Akkurat Bold

Subhead
Akkurat Regular

#edece9
Driftwood

#4e3524
Walnut

#fff8ad
Beechwood

#edece9
Beachwood

#4e3524
Wallnut

#fff8ad
Beachwood

#edece9
Beachwood

#4e3524
Wallnut

#fff8ad
Beachwood

Path To Purchase

The user experience of Sun Bum’s previous website was its biggest shortfall. Navigating between products (and product categories) was a headache, product details were unorganized, and the checkout process was clunky.
All of this had to be fixed. We streamlined the path to purchase and let the product shine. After launch, we saw a 20% reduction in the abandoned cart rate and a 25% increase in monthly gross sales.

Path To Purchase

The user experience of Sun Bum’s previous website was its biggest shortfall. Navigating between products (and product categories) was a headache, product details were unorganized, and the checkout process was clunky.All of this had to be fixed. We streamlined the path to purchase and let the product shine. After launch, we saw a 20% reduction in the abandoned cart rate and a 25% increase in monthly gross sales.

About Us

Sun Bum wanted their about page to do more than just say who they are. They wanted it to be a platform for informing and engaging their customers about skin care. But it couldn’t feel like a lecture—it needed to maintain their youthful irreverence. We designed a set of unique graphics to make the content digestible, structured, and most importantly engaging. This page continues to be one of the top three most viewed on the website.

About Us

Sun Bum wanted their about page to do more than just say who they are. They wanted it to be a platform for informing and engaging their customers about skin care. But it couldn’t feel like a lecture—it needed to maintain their youthful irreverence. We designed a set of unique graphics to make the content digestible, structured, and most importantly engaging. This page continues to be one of the top three most viewed on the website.

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