Ads Through The Decades

The CEO of Crosby Square has been collecting decades of dress shoe memorabilia, old ads from Esquire and Playboy, and countless vintage shoes since purchasing the brand. We mined his collection for visual cues that we could instill into a modern shoe brand.

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Launch Collection Campaign

High-quality Goodyear Welted models, Crosby Square’s flagship shoes, comprised the Launch Collection. For the lookbook photography, we utilized mirrors to manipulate the compositions—the present reflects the past. We produced the shoot in Palm Springs to make use of its classic, breezy elegance and hired fashion photographer Geordy Pearson.

Fall 2015 Campaign

The Fall 2015 collection debuted Crosby Square’s Blake Construction models. Because they appeal to a slightly different demographic and would appear on the website alongside the Launch Collection, the Blake Construction shoes required a distinct yet familiar creative direction. We emphasized the silhouettes of the shoes by shooting them against unique textures and stills from vintage ads blown up. These were also shot on location in Palm Springs.

Website Design

We designed the website to provide a nostalgia-and-lifestyle-wrapped experience. The website opens with lifestyle imagery of the footwear, drawing customers in to learn more about the brand. The site’s structure is flexible and adapts to seasonal releases. Slide-in drawers are designed to keep the focus on the shoes and organize content. Everything in the site scales down smoothly for ease of use with mobile devices.

A luxury shoe all comes down to the details.
We highlighted every angle of the shoe to showcase subtle differences in material and silhouette.
The right-hand column contains the key product info.

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Upton Belts

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Upton MMXV Campaign

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Upton MMXV Launch Website

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Crosby Square

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View From A Blue Moon Book

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View From A Blue Moon Film

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bitches brew

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transworld surf redesign

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corazon cabo

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spy happy lens

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john john florence

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launch tradeshow

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color magazine re-design

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transworld surf features

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tropically yours

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transworld snowboarding covers

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vunabaka resort, fiji

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nation

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encinitas directory

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flight to the flats

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transworld snowboarding features